Our company is thrilled to announce you to Jacknife was leading the fresh new wade-to-paign getting Hard rock Lodge & Local casino Ottawa-the fresh brand’s very first-actually Canadian venue! Since the Hard-rock embarks into the good $350M expansion and you will rebrand, we are honoured in order to profile a campaign that do not only honors Hard Rock’s heritage and in addition amplifies the power in the Ottawa.
Recognized for delivering immersive activities skills around the world, the difficult Stone� has long been your favourite all over the world place to go for locals and tourist the same. The company is during a vibrant era from expansion and you will revitalization, and also the stage is decided having a huge beginning regarding Canada’s earliest Hard rock Resort & Gambling establishment � with Jacknife leading the fresh new charge growing the latest wade-to-paign for their Ottawa area.
HRI became the initial individually-had betting business appointed a good You
�The 350 billion dollars extension and you will rebranding often interrupt the resort, betmgm activities, hospitality, and playing opportunities for the East Ontario and you will past,� says Christine Crump, President from Hard-rock Lodge and you can Casino Ottawa. Canadians won’t have to cross a boundary to experience all that Hard rock is offering. Jacknife’s really works coincides into the world-group really works and you may feel we deliver to your website visitors.�
The brand new range off Jacknife’s functions comes with a full strategic and inventive growth of the brand new wade-to-paign, that have a watch building thrill and you can driving engagement across every touchpoints. The fresh new promotion usually embody the latest substance regarding Difficult Rock’s brilliant society, guaranteeing the opening will get a good beacon for entertainment hunters.
�The audience is very happy to work together which have an international brand name particularly Hard rock at for example a pivotal second,� states Mikey Richardson, Co-Maker and Professional Innovative Movie director at Jacknife. �Top honors-up to the latest 2025 launch gives us the chance to manage things it really is captivating-a campaign that not only remembers Hard Rock’s history but also amplifies the energy for the Ottawa.�
It union stresses goal-motivated storytelling, that have each other Jacknife and hard Material Resorts & Gambling enterprise Ottawa focused on curating a seamless, high-impression brand experience that may place the latest stage getting a huge beginning such as hardly any other.
Hard-rock Around the world (HRI) is one of the most international approved people having venues inside the more than 74 nations comprising 313 places that are possessed/licensed or addressed Hotels, Casinos, Rock Shop�, Live performance Spots and Cafes. The Unity by the Hard-rock� worldwide support system benefits members to have carrying out the things they like round the acting qualities globally. HRI together with revealed a jv titled Hard-rock Digital inside the 2020, an on-line sportsbook, shopping sportsbook and you may sites betting system. Starting with a keen Eric Clapton electric guitar, Hard rock possess the fresh new earth’s biggest and more than valuable line of authentic music collectibles during the more than 88,000 bits, which happen to be exhibited at its locations all over the world.
S. Best managed Providers because of the Deloitte Individual and Wall structure Road Diary within the 2021 possesses because come honored four times. Hard rock was also recognized because of the Forbes one of several Planet’s Better Companies, and Finest Employers for females, Range and The latest Grads and you may a leading Large Boss in the Travel & Amusement, Gambling and you can Entertainment Business. On the 2022 Global Playing Awards, Hard rock is called Belongings-Established Driver of the season to your next time in four ages.
Hard-rock Around the world already keeps resource grades from primary capital-degrees rating providers: S&P Worldwide Evaluations (BBB-) and Fitch Analysis (BBB). For more information on Hard-rock International, head to hardrock otherwise store.hardrock.
Rideau Carleton Gambling establishment technically exposed while the Rideau Carleton Raceway in the 1962, while the Canada’s first-actually four-eighths mile egg-shaped and it has started an option element of Ontario’s harness race neighborhood since that time. Because the addition out of betting inside the , the city off Ottawa has received up to $6 million per year and most $106 mil altogether money to possess hosting Rideau Carleton Gambling establishment within this the latest National Financing Part.
Which have eager expectation of one’s opening of the latest Hard-rock Lodge & Casino Ottawa, Rideau Carleton Gambling establishment remains unlock 24/7, willing to suffice their traffic with the exact same hard work and you will excitement. Hard-rock is actually working to make another county-of-the-artwork activity facility that in the near future bring the new iconic Hard rock brand name to Ottawa and you will enliven the town like never before. Future services ought to include a modern resorts construction that have 150 rooms, along with 22 suites, stretched playing flooring along with 1,five hundred slot machines, 40 live-action table video game, and you may higher-restrict gambling. Guests will enjoy over 10 food, taverns, and you will lounges, like the renowned Hard rock Restaurant and you will Council Pine Steakhouse. The hotel might also be where you can find the new antique Material Store, a-1,800 plus seat Hard rock Alive place, and you may authentic songs memorabilia.
The newest facility is a huge rider away from occupations creation and will utilize over 700 regional residents, once done. Hard-rock Resort & Gambling establishment Ottawa continues the newest traditions of neighborhood money due to regional sponsorships and nonprofit partnerships, improving the lives regarding citizens and you can folks the same as the are dependent around Rideau Carleton Gambling enterprise.
Rideau Carleton Local casino are work of the Hard rock Around the world and ruled from the Ontario Lottery and you will Gaming Enterprise (OLG). With OLG partnership, Rideau Carleton Gambling establishment shows a regular commitment to in control playing with full implementation of OLG’s Performs that is acknowledged from RG See accreditation system.
To learn more about Rideau Carleton Gambling establishment, head to rideaucarletoncasino
Jacknife is a different, full-services imaginative brand name agency headquartered during the Toronto, Canada. With more than 29 years of community experience, Jacknife might have been the leader in bringing exceptional advertising and you can creative methods to a varied listing of members. Because of the leverage the new effective blend of proper creativity, Jacknife empowers labels to build high team well worth from the strength out of innovation.